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Velmour Group Intelligence

The Velmour
Black Book

Compiled from active dialogue across 100+ brand and club conversations — including current discussions with Premier League clubs on commercial positioning.

01

Where sponsor demand is moving

Which categories across the Middle East and Asia are underpriced right now, and where the next wave of commercial interest is heading.

02

What clubs actually prioritize

What Premier League commercial teams are weighing beyond shirt value when they evaluate a partner.

03

The positioning gap

Where most agencies in this space are misreading the market — and where Velmour sees the next 12 months heading.

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